Course Name: Mass Media Ethics and Responsibility (JRMC 2203)
Instructor: Nadine El Sayed
Course Description: My Media Ethics course guides students in a fast-evolving media world where what is ethical and what is not is quickly changing with the development of the platforms. The course gives our students the tools to analyze the ethical dilemmas that will confront them in their work in the media field and come to their own conclusions on what the right course of action is.
Redesigned Syllabus: Check the redesigned syllabus.
Course Name: Introduction to Integrated Marketing Communication (JRMC 3315)
Instructor: Radwa ElGabry
Course Description: This course introduces students to the foundations of integrated marketing communications, exploring how brands connect with audiences after understanding their behavior and crafting the right message to the right audiences in the right time to achieve the client’s objectives.
Students will gain hands-on experience in analyzing campaigns, developing client briefs, and designing communication strategies tailored to real-world scenarios. By the end of the course, they will not only understand the “why” and “how” behind effective communication but also build lasting skills in critical thinking, collaboration, presentation and strategic analysis and planning.
Redesigned Syllabus: Check the redesigned syllabus.