{"id":2232,"date":"2005-10-18T11:01:00","date_gmt":"2005-10-18T11:01:00","guid":{"rendered":"https:\/\/learnhub.aucegypt.edu\/cltnewsletter\/?p=2232"},"modified":"2026-10-21T07:32:12","modified_gmt":"2026-10-21T07:32:12","slug":"making-the-case-for-visual-rhetoric-moving-towards-a-language-of-teacher-inquiry-for-advanced-visual-literacy","status":"publish","type":"post","link":"https:\/\/learnhub.aucegypt.edu\/cltnewsletter\/?p=2232","title":{"rendered":"\u201cMaking the Case for Visual Rhetoric\u201d Moving Towards a Language of Teacher Inquiry for Advanced Visual Literacy"},"content":{"rendered":"\n

Originally published on:<\/strong> October 18, 2005<\/p>\n\n\n\n

During the 1st<\/sup> Session of the 109th<\/sup> Congress, the United States Senate passed S.Res. 39, \u201capologizing to the victims of lynching and the descendants of those victims for the failure of the Senate to enact anti-lynching legislation<\/em>\u201d (U.S. Senate).\u00a0 This historic apology was initiated by Senators Mary L. Landrieu (D-LA) and George Allen (R-VA), who, after reading the book Without Sanctuary: Lynching Photographs in America, were motivated to introduce legislation.\u00a0 Edited by James Allen, the book is a 350-page pictorial chronicling lynching in America from 1850-1960.\u00a0 Speaking at a press conference following the passage of the resolution, Senator Landrieu commented, \u201cThe impact of the pictures<\/strong> was overwhelming and proved to be very educational and an emotional experience for me.\u00a0 The more I learned about this terrorism in America, the more committed I became to doing something positive and passing this legislation<\/em>\u201d (Landrieu).\u00a0 At one moment in history, these photographs of charred, mutilated bodies, hanging from trees, were semiotic of social and political retribution for a society that displayed unmitigated cruelty (Sontag, 2004).\u00a0 More than 100 years later, these same images are the cause of a political apology to rectify a grave human injustice.\u00a0 Consequently, these visual texts can be seen as a social codification in which the author and the reader shared a common historical moment (Tompkins, 1976).\u00a0 Within this context, our increasingly visual culture has repositioned the image as the primary literacy for the 21st<\/sup> century (Burmark, 2002).\u00a0 The pedagogical challenge for the classroom is to implement interactive visual cues that will stimulate student cognition beyond their passive receipt of visual information.<\/p>\n\n\n\n

\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 In the composition classroom, students often become excited when photographs, movies, and graphics of many types are used to complement visual literacy.\u00a0 However, enthusiasm often dissipates as students soon realize they must perform analysis and find cogent arguments in visual imagery.\u00a0 The fact that our culture is so deeply visual means students should be explicitly encouraged to interact with images to gather greater facility in interpreting and analyzing them (Eichbauer, 2003).\u00a0 Considering the relevance of visual thinking as a basic cognitive process, it is no surprise that many scholars of composition and communication heed the call for instructors to integrate visual literacy into text-based writing assignments (Berger, 2003).\u00a0 Furthermore, scholars such as Dianna George have emphasized the cultural <\/strong>significance of visuals as a strategy for implementation in the classroom (Dropping Bread Crumbs).\u00a0 According to George, literacy, as it is defined in composition pedagogy is:<\/p>\n\n\n\n

\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 . . . intimately connected to intertexuality as an awareness and understanding of the relationship among texts and between texts and readers, (so that) literacy is never fixed or finished.\u00a0 Instead, it entails an ongoing re-evaluation and reformulation of the cultural and textual terrain as that terrain itself, including the position of readers, shifts (124).<\/p>\n\n\n\n

This intertexuality George refers to exists between words and images and the social spaces, which include time and place wherever one encounters them.<\/p>\n\n\n\n

Visual images, whether they are television advertisements, billboards, or symbols of instruction at a train station, are pervasive in our culture.\u00a0 What is relevant for our students to understand is how images are representations in social spaces and their interpretation requires close analysis and argument.\u00a0Therefore, students must acquire critical thinking skills to read and guide them through this avalanche of visual stimuli.<\/p>\n\n\n\n

Sources<\/u><\/strong><\/p>\n\n\n\n

Allen, James, et al. Without Sanctuary: Lynching Photography in America.<\/em> New Mexico:<\/p>\n\n\n\n

Twin Palms Publishers, 2000.<\/p>\n\n\n\n

Berger, John.  Ways of Seeing.  London: BBC and Penguin, 1977.<\/p>\n\n\n\n

Burmark, Lynell.  Visual Literacy, Learn to See, See to Learn.  Virginia: ASCD, 2002.<\/p>\n\n\n\n

Eichbauer, Heidi L.  \u201cReading and Writing the Image in the Composition Classroom.\u201d <\/p>\n\n\n\n

MI: Wayne State University, 2003.<\/p>\n\n\n\n

George, Diana.  “Dropping Breadcrumbs in the Intertextual Forest, or, We Should Have Brought a Compass,” (with Diane Shoos) in Passions, Pedagogies, and 21st Century Technologies<\/em>, edited by Gail Hawisher and Cynthia Selfe, University of Utah Press, 1999. 115-126.<\/p>\n\n\n\n

Landrieu, Mary L.\u00a0 \u201cThe Senate Apology.\u201d United States Senate. 13 June 2005. <http:\/\/landrieu.senate.gov\/lynching\/index.cfm<\/strong><\/a>>.<\/p>\n\n\n\n

Sontag, Susan.  \u201cMemory as free-frame: extracts from \u2018looking at war\u2019.\u201d  Diogenes<\/em> 2004: 9. Expanded Academic Index ASAP. Gale Group.  The American University in Cairo, EG. 12 Jun 2005<\/p>\n\n\n\n

<http:\/\/infotrac-college.thomsonlearning.com\/itw\/infomark\/<\/strong><\/a>>.<\/p>\n\n\n\n

Tompkins, J. Reader-Response criticism: From formalism to post-structuralism. Baltimore: John Hopkins University Press, 1976.<\/p>\n\n\n\n

United States Senate.  Committee on the Judiciary. Apologizing to the victims of lynching and the descendants of those victims for the failure of the Senate to enact anti-lynching legislation. 109th<\/sup> Cong., 1st<\/sup> Sess. S. Res. 39. Washington: GPO, 2005<\/p>\n\n\n\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

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